About Us

ByYu is a one-woman, home-based brand focused on nephrite jade.
Every piece is personally handpicked — quality comes first, always.

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At ByYu, we focus on nephrite jade — selected for its material, texture, and character.

Not all jade is the same. Differences in origin, structure, and workmanship shape how a piece looks, feels, and ages over time. We work with materials from Qinghai, Xinjiang, and Russian sources — each with their own qualities and expression.

Every piece is chosen individually. Some remain in their natural form, while others are developed from loose jade into finished designs, thoughtfully set to bring out their best qualities.

From sourcing materials to refining designs, and capturing every photo and video, each step is handled personally — ensuring consistency, quality, and authenticity in every piece.

We believe jade is not just something to wear, but something to understand and appreciate.

This is a space for those who value the details — and pieces worth keeping.

Ask us anything!

Have a question about your order, our products, or anything else? We'd love to hear from you. Drop us a message and we'll get back to you as soon as possible.